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Ethical Chic

the Inside Story of the Companies We Think We Love
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How popular companies like Apple and Trader Joe's project a hip, progressive image--and whether we should believe them

Consumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they look hot . Not only do they look good, but they can also feel good because they are…

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