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Market Research --Secondary

Market research is an ongoing, orderly, objective way of learning about products, people, and businesses, through systematic gathering, recording, analyzing information about customers, competitors, and the marketplace. Primary Market Research is information you gather; this is covered in a separate list. Secondary Market Research is Information gathered by others and available for your to use (studies by government agencies, trade association studies, reports and articles in newspapers and trade publications, market research reports, databases). Secondary market research will be useful at several levels of your market research, exploratory, and descriptive. You will have to analyze the data found for your needs.

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