Jacket cover images copied to clipboard.
Topic Guide
Market Research --Primary
Staff-created list
Primary Market Research is your original research, your investigation through various interview and questionnaire tools. It is vital in your gathering of information about the feasibility of your business idea or project. At the early stage, use exploratory tools such as Interviews, Focus groups, Product testing, and Mystery shopping. Experimental research for what works in reaching your market include publicity testing, and price testing. Keep in touch with your clients with surveys of customer satisfaction, customer needs.
Ottawa Public Library
How to Plan, Structure and Write Survey Material for Effective Market Research
Book - 2013
Available
in some locations
Book - 2012
All copies in use.
Availability details
Available
in some locations
Book - 2012
Available
in some locations
Available
in some locations
Web Resource
Click on Research Aids and find how to design a survey so that you will get the information you need.
Click on Research Aids and find how to design a survey so that you will get the information you need.
Show less
Web Resource
The Free Management Library provides information about the basic steps involved in organizing and running a focus group.
The Free Management Library provides information about the basic steps involved in organizing and running a focus group.
Show less
Web Resource
Learn how to plan, prepare, conduct, and use focus group results to receive qualitative data for deeper understanding of community issues.
Learn how to plan, prepare, conduct, and use focus group results to receive qualitative data for deeper understanding of community issues.
Show less
Book - 2007
Available
in some locations
Available
in some locations
Web Resource
Got a product? Give a sample. Make sampling effective for any product in any industry with these six steps.
Got a product? Give a sample. Make sampling effective for any product in any industry with these six steps.
Show less
