Creating A Brand, Building A NationBook - 2015
Canadian Pacific: Creating a Brand, Building a Nation is the intriguing story of the private railway company that united Canada politically and became the world s greatest and most diverse travel and transportation system. Upon completion, the corporation s transcontinental railway line was quickly complemented by a large fleet of passenger ships serving the Atlantic and the Pacific. In Canada, numerous fantastic hotels were built, and for a while Canadian Pacific was North America s, and possibly the world s biggest hotel operator. The company also sponsored immigration to Canada on a major scale, and was a pioneer in the field of tourism promoting Canada as a tourist destination, and offering luxury cruises throughout the world. The making of modern Canada is unimaginable without Canadian Pacific. No other entity influenced the nation s economic development and image to such an extent. A concise and compelling narrative recapitulating the first one hundred years of the company s history, beginning in the 1880 s, is brought to life by hundreds of advertisements, illustrations, designs, photos, and historical documents, many of which have never been published before. The printed materials allow the reader to experience the colorful universe of Canadian Pacific s publicity and corporate branding strategies targeting the adventurous world travelers of the late 19th century, the luxury passengers in the 1930 s, potential immigrants considering a move to Canada, or the company s airline customers in the 1950 s just to name a few examples. Meticulous care was taken not only in curating a fascinating visual storyline to accompany the text, but also in reproducing and digitally restoring all images as accurately as possible. This is more than a beautiful book, it is an indispensable testament to one of the greatest achievements of entrepreneurship the world has seen."
Publisher: Berlin, Germany : Callisto Publishers GmbH, 
Copyright Date: ©2015
Branch Call Number: 385.065 CHOKO
Characteristics: 383 pages : illustrations (some color), maps (some color) ; 31 cm