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Molly Crockett - Beware Neuro-bunk

Streaming Video - 2014
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Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a "neuro" drink claims to reduce stress. There's just one problem, says neuroscientist Molly Crockett: The benefits of these "neuro-enhancements" are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.
Publisher: New York, N.Y. : Films Media Group, [2014], c2012.
Branch Call Number: E-VIDEO
Characteristics: 1 streaming video file : sd., col.
Alternative Title: Beware neuro-bunk
Molly Crockett

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