Seth Godin - Seth Godin on the Tribes We LeadStreaming Video - 2012
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. After working as a software brand manager in the mid-1980s, he started Yoyodyne, one of the first Internet-based direct-marketing firms, with the notion that companies needed to rethink how they reached customers. His efforts caught the attention of Yahoo!, which bought the company in 1998 and kept Godin on as a vice president of permission marketing. In 2005, Godin founded Squidoo.com, a Web site where users can share links and information about an idea or topic important to them. In this dynamic TEDTalk, he urges the audience to join tribes, which give ordinary people the power to lead and make big changes.
Publisher: New York, N.Y. : Films Media Group, , c2009.
Branch Call Number: E-VIDEO
Characteristics: 1 streaming video file (18 min.) : sd., col., digital file.