American Originals

American Originals


Streaming Video - 2009
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Tapping into the world of American beer, this CNBC Original program offers an in-depth case study of the industry leader, Anheuser-Busch. With unprecedented access to the company's inner workings, the program depicts the history of Anheuser-Busch-including how it survived the Prohibition era-while illustrating the birth of the Budweiser brand and its eventual dominance of the U.S. beer market. Also discussed: the loss of market share to microbreweries, imports, and alternative beverages; the company's use of TV ads, from the 1950s to sophisticated Super Bowl spots; and Anheuser-Busch's takeover by Belgian brewer InBev. High-level Anheuser-Busch personnel and correspondents from major business publications add commentary.
Publisher: New York, N.Y. : Films Media Group, [2009], c2009.
Branch Call Number: E-VIDEO
Characteristics: 1 streaming video file (43 min.) : sd., col., digital file.
Alternative Title: Budweiser


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