Carla Campbell's business, Instant Melodies-Britain's first pay-as-you-go music/multimedia studio-is doing well enough for her to relocate and expand. With loans secured, new space rented, and equipment purchased, the 27-year-old is ready for her grand opening. This program follows Carla as sizzle quickly turns to fizzle. When business proves alarmingly slow, she makes a bold decision to speed up her promo plan by sinking her last startup money into extra advertising. Within days of a targeted flyer campaign and a strategic radio ad featuring celebrity DJ Phoebe One, business at the hip-hop shop takes off-and Carla breathes a sigh of relief.