Jamming

Jamming

Streaming Video - 2006
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Based on John Kao's best-selling book, Jamming: The Art and Discipline of Business Creativity, this program explores the reality that creativity can be cultivated within organizations through innovative thinking. The point is clearly made that much of what passes for business on a daily basis can be compared to "reading the sheet music"-sticking to the plan. Now, watch the creative process unfold in case studies featuring small entrepreneurial firms. What Kao proposes is flexible improvisation, which eventually leads to the kind of creative thinking that helps companies survive in today's fiercely competitive business environment.
Publisher: New York, N.Y. : Films Media Group, [2006], c1996.
Branch Call Number: E-VIDEO
Characteristics: 1 streaming video file (41 min.) : sd., col., digital file.

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