The Why Axis

The Why Axis

Hidden Motives and the Undiscovered Economics of Everyday Life

Book - 2013 | First edition.
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A colorful examination of why people do what they do-- observed through the lens of incentives that can spur people to achieve-- as reviewed by two superstars revolutionizing economics.
Publisher: New York, NY : PublicAffairs, [2013]
Edition: First edition.
Copyright Date: ©2013
ISBN: 9781610393119
Branch Call Number: 330.019 GNEEZ
Characteristics: xi, 267 pages : illustrations ; 25 cm.
Additional Contributors: List, John A. 1968-


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Feb 13, 2016

An easy read on various field studies designed to identify what conditions motivate people to behave in certain ways. Of most interest were the two chapters on charitable giving. I have seen their findings applied by charities in how they structure and communicate campaigns. The book also provides cautionary examples about badly designed incentives, which result in the opposite of the desired behaviour. It concludes with a chapter about how we can motivate people in our lives to behave in desired ways and how we can conduct our own field studies, but I think this would require careful thought and extreme discipline!

Jul 21, 2015

Revealing the under-the-hood mechanics of Economics in a way not done since Freakonomics.

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