Semiotics

Semiotics

The Basics

Book - 2007 | 2nd ed.
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This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description.
Publisher: London ; New York : Routledge, c2007.
Edition: 2nd ed.
ISBN: 9780415363754
0415363756
9780415363761
0415363764
Branch Call Number: 302.2 CHAND
Characteristics: xviii, 307 p. : ill. ; 21 cm.

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