Guerrilla Marketing Field Guide
30 Powerful Battle Maneuvers for Non-stop Momentum and ResultsBook - 2013
Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers--all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.
Publisher: Irvine, Calif. : Entrepreneur Press, c2013.
Branch Call Number: 658.8 LEVIN
Characteristics: xii, 188 p. ; 18 cm.