The Loyalty Leap
Turning Customer Information Into Customer IntimacyBook - 2012
"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"--
Publisher: New York : Portfolio/Penguin, 2012.
Branch Call Number: 658.8343 PEARS
Characteristics: viii, 263 p. : ill. ; 24 cm.