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Book, 2011
Current format, Book, 2011, 1st ed., Available .
Book, 2011
Current format, Book, 2011, 1st ed., Available . Offered in 0 more formats
"This book aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners-- marketers and nonmarketers alike-- and draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner"--Abstract.
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