Building A Marketing Plan
A Complete GuideBook - 2011 | 1st ed.
"This book aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners-- marketers and nonmarketers alike-- and draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner"--Abstract.
Publisher: New York, N.Y. : Business Expert Press, 2011.
Edition: 1st ed.
Branch Call Number: 658.8 WONG
Characteristics: xiv, 221 p. : ill. ; 23 cm.