Business Model Generation

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

Book - 2010
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Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
Publisher: Hoboken, NJ : Wiley, c2010.
ISBN: 9780470876411
0470876417
Branch Call Number: 658.4012 OSTER
Characteristics: 278 p. : col. ill. ; 20 x 25 cm.
Additional Contributors: Pigneur, Yves
Clark, Tim 1956-

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Dale A Youngman
May 18, 2015

Theory behind the the business model canvas which is available from their website http://businessmodelgeneration.com/canvas/bmc.

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