The Myth of Fair Value (and How to Take Advantage of It)Book - 2010 | 1st ed.
Explores the psychology of price, exposing how retailers try to get consumers to pay more for less and how this new mindset dictates the design of price tags, menus, rebates, cell phone plans, supermarket aisles, real estate offers, and wage packages.
Publisher: New York : Hill and Wang, 2010.
Edition: 1st ed.
Branch Call Number: 338.52 P876
Characteristics: ix, 336 p. : ill. ; 24 cm.