The Hidden Brain

The Hidden Brain

How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

Book - 2010 | 1st ed.
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From a "Washington Post" columnist comes an original and deeply engaging investigation into the role of the hidden brain--the parts of the mind concealed from conscious awareness but responsible for controlling decision making.
Publisher: New York : Spiegel & Grau, 2010.
Edition: 1st ed.
ISBN: 9780385525213
Branch Call Number: 154.2 V414
Characteristics: x, 270 p. : ill. ; 25 cm.


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Nov 17, 2015

recommended in wingnut watch

Oct 07, 2015

I always enjoy hearing the author's pieces on NPR, and the book is more of the same great stuff. Vedantam has a new podcast called "Hidden Brain," too, that is very interesting.

Jun 18, 2015

An extremely interesting book, but it lacked experiments that the reader could do while reading, like a Malcom Gladwell book has. Overall, it was shocking to learn about what the unconscious mind could do. I defenitely recommend it, but not for a project where there is a time restriction.

boonerator Nov 13, 2012

Quite a good entry in the thinking/reacting brain books. There was research here I had not discovered and the writing style is very accessible,

Sep 26, 2011

This books uses colloquial anecdotes to illustrate how our irrational/subconscious mind co-operates as well as work against our rational/conscious mind. There were more anecdotes than I cared for, but it was still worth reading through to gain the gems of insight he offered.

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