The Age of Persuasion

The Age of Persuasion

How Marketing Ate Our Culture

Book - 2009
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The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.

Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining -- and eye-opening -- insider's look at the ever-expanding world of marketing.

The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age -- from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.
Publisher: Toronto : Knopf Canada, 2009.
ISBN: 9780307397317
Branch Call Number: 659.10420973 O66
Characteristics: xxvii, 324 p.
Additional Contributors: Tennant, Mike


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WVMLStaffPicks Sep 17, 2014

The ad men behind CBC Radio’s The Art of Persuasion tell a fascinating and entertaining story of how modern marketing developed from the early players, through the era of the Mad Men of the 1960s, to the present. With insider anecdotes and examples drawn from pop culture, they probe into the day-to-day workings and ethics of the rapidly evolving world of marketing and how it is shaping our culture.

Dec 30, 2011


Oct 20, 2010

Insightful and Witty, however, for a casual read it might be a tad too much information to take in within the library loan time.
Perhaps if it came in an audio book (akin to it's CBC "The Age of Persuasion" recognized format) I could find myself soaking in all the info readily.

Still, a wonderful book.

Mar 03, 2010

It's interesting that the author states that the human voice and sound provide a superior means to communicate one's message, and that he favors radio in particular as an advertising medium. Certainly this book proves it when compared to his CBC radio program - which I'd rate 5 stars plus. The book to uses much of the same script from the radio program, but provides more detail and side stories. It's an interesting overview and history of advertising, but it's just not the same as listening to his narrative, sound effects, and clips from past ad campaigns. I sure wish he could make the shows available on podcast!

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