The Secret Language of Money
How to Make Smarter Financial Decisions and Lead A Richer LifeBook - 2009
Explores common assumptions, biases, and hidden associations that influence how people make financial choices, drawing on research in psychology and behavioral economics to share advice on how to strategically direct one's financial decisions for maximumgain.
Publisher: New York : McGraw-Hill, c2009.
Branch Call Number: 332.024 K94
Characteristics: vii, 280 p. : ill. ; 24 cm.