Guinness Is Guinness

Guinness Is Guinness

The Colourful Story of A Black and White Brand

Book - 2004
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Pouring light over the dark secret behind the success of the Guinness brand. > • Everybody has a favourite Guinness advertisement - this demonstrates the immense pulling power of the brand. > • This book contains original research and interviews with key members of the Guinness family and team. > • Provides valuable lessons for entrepreneurs and other brands in how a local brand captured hearts around the world. > • Wide business media review and feature expected. > • This title is part of the launch of Great Brand Stories, a series of originally designed, succinct books about contemporary brand icons.
Publisher: London : Cyan Books, c2004.
ISBN: 9780954282943
Branch Call Number: 338.766330941 G855
Characteristics: 192 p. : ill. ; 17 cm.


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