Guinness Is Guinness
The Colourful Story of A Black and White BrandBook - 2004
Pouring light over the dark secret behind the success of the Guinness brand. >• Everybody has a favourite Guinness advertisement - this demonstrates the immense pulling power of the brand. >• This book contains original research and interviews with key members of the Guinness family and team. >• Provides valuable lessons for entrepreneurs and other brands in how a local brand captured hearts around the world. >• Wide business media review and feature expected. >• This title is part of the launch of Great Brand Stories, a series of originally designed, succinct books about contemporary brand icons.
Publisher: London : Cyan Books, c2004.
Branch Call Number: 338.766330941 G855
Characteristics: 192 p. : ill. ; 17 cm.