Dictionary of Business

Dictionary of Business

Book - 2003
Rate this:
Business doesn't get any easier and, to do well in it, you need a good grounding in the language and concepts that lie at its heart. Furthermore, the wider your grounding, the better placed you will be to succeed because you will have a better understanding of how the various bits of business--accounting, marketing, product development, operations, human resources, to name but some--fit together and interrelate.

This new business dictionary helps provide that grounding. With entries that range far and wide from Abilene paradox and Brand equity to Taguchi methods and Variable and Zero sum games , it is an invaluable source of information and enlightenment about the complex international business world of today.

Publisher: Princeton, N.J. : Bloomberg Press, c2003.
ISBN: 9781576601433
Branch Call Number: 330.03 D5537
Characteristics: vi, 393 p. : ill. ; 22 cm.
Additional Contributors: Bannock, Graham


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further


Subject Headings

No similar edition of this title was found at OPL.

Try searching for Dictionary of Business to see if OPL owns related versions of the work.

To Top