The Sparkling Story of Coca-Cola

The Sparkling Story of Coca-Cola

An Entertaining History Including Collectibles, Coke Lore, and Calendar Girls

Book - 2002
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Coca-Cola is perhaps the most recognisable product in the world. This is a compendium of America's favourite soft drink, and an entertaining account of the product that helped to define the term 'pop culture'. A well-known Americana/nostalgia author team covers the history of Coke's distinctive flavour, the fight for control of the formula, the early days of advertising, legal battles, the introduction of vending machines, and the huge demand spurred by baby boomers. Truly unique in its approach, the book presents the whole story of the product and company in a way that other books in the market don't. With its appealing combination of entertaining text and a collection of fabulous artwork -- including vintage photographs, calendars, and collectibles -- it's sure to appeal to Coke aficionados everywhere.
Publisher: Stillwater, MN : Voyageur Press, c2002.
ISBN: 9780896584549
Branch Call Number: 338.766362 Y78
Characteristics: 143 p. : ill. (some col.) ; 31 cm.
Additional Contributors: Witzel, Michael Karl 1960-


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