A Novel

Book - 2017 | First edition: April 2017.
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"Mack McAllister has a $600 million dollar idea. His mindfulness app, TakeOff, is already the hottest thing in tech and he's about to launch a new and improved version that promises to bring investors running and may turn his brainchild into a $1 billion dollar business--in startup parlance, an elusive unicorn. Katya Pasternack is hungry for a scoop that will drive traffic. An ambitious young journalist at a gossipy tech blog, Katya knows that she needs more than another PR friendly puff piece to make her the go-to byline for industry news. Sabrina Choe Blum just wants to stay afloat. The exhausted mother of two and failed creative writer is trying to escape from her credit card debt and an inattentive husband--who also happens to be Katya's boss--as she rejoins a work force that has gotten younger, hipper, and much more computer literate since she's been away. Before the ink on Mack's latest round of funding is dry, an errant text message hints that he may be working a bit too closely for comfort with a young social media manager in his office. When Mack's bad behavior collides with Katya's search for a salacious post, Sabrina gets caught in the middle as TakeOff goes viral for all the wrong reasons. As the fallout from Mack's scandal engulfs the lower Manhattan office building where all three work, it's up to Katya and Sabrina to write the story the men in their lives would prefer remain untold."--Dust jacket.
Publisher: New York : Little, Brown and Company, 2017.
Edition: First edition: April 2017.
Copyright Date: ©2017
ISBN: 9780316360388
Branch Call Number: SHAFR
Characteristics: 295 pages ; 22 cm
Alternative Title: Start up


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Feb 14, 2018

Anti-climactic, read like a journal.

Sep 22, 2017

I loved it!

Sep 11, 2017

A very entertaining, fast-paced read about startup culture. The ending was a bit abrupt, though.

Jul 11, 2017

I thoroughly enjoyed and recommend this book, which, fundamentally, is about how women are treated in the workplace. My female friends and I will often talk about how there is a baseline level of sexism in the workplace that simply just exists, and which you have to learn to brush off (anything from having your job mansplained to you; to varying degrees of sexual harassment). Start Up does an amazing job at highlighting how this everyday sexism is imbedded in workplace culture.

Shafrir is an adept and humorous writer, and you will not want to put the book down. My sole criticism is that I felt it could have been longer. Usually I applaud heavy handed editors who keep the story flowing - but in this case, there feels like there should be another 50 pages at the end of the book. I wasn't ready to say goodbye to characters like Katya and Sabrina, and feel like there was so much more that they had yet to do. Perhaps she's setting up a sequel? But I wanted more!

Jul 10, 2017

I'd never expected our culture and "tech letter-mashed" vernacular could generate such a nifty masterpiece.
The story gave me both (mild) thrill and (major) thoughts. TakeOff was a clever concept to mock the startup, so was for the plot.

It's about a world I've been trying to stay away, with both derision and envy. Like I'm the combination of Katya and Dan (btw his disguise was out of my grasp). I'm most empathetic towards Sabrina, and hope she'll also publish a literary novel of her experience. The characters may seem to be developed in a haste by their way of talking and thinking, pretty much the reflection of our everyday or like new products being pushed to the market. But I sense the depth and complexity beyond what a short volume can expose.
As the voice of our time, the book is felt two stars better than the time we live now.

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